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Sasha Alsberg (abookutopia)
swimming holes
inspired and able to achieve at their highest levels
At every step
a sea adventurer
How Audiences Decide : A Cognitive Approach to Business Communication Condition:Like New Sasha Alsberg (abookutopia)How Audiences A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps
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