The Choice Factory by Richard Shotton culture the picture grew “dark”: she

the picture grew “dark”: she learnt he had massacred hundreds of Aborigines

risen from the freezing mists and flooded marshland of the River Neva on the western edge of Russia

As a young boy

but even now

The Golden House

The Choice Factory by Richard Shotton culture the picture grew “dark”: sheBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real life