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That's a genuine concern

The other people on the shoot were from the photographers agency

(GPI) is a British-founded tobacco manufacturer headquartered in India

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As Bianchi puts it, India is not only growing in scale, but also in the way consumers are engaging with premium spirits. For brands, success in India will depend on navigating the balance between scale and storytelling, regulation and innovation, and tradition and modernity.

Or is it, as others argue, the teen, the college student or the young woman in her 20s, who hasnt begun to smoke but is vulnerable to this message of sophisticated chic